On April 24th, 2012, Suntory announced they would release Mountain Dew White Out in Japan starting from June 12th, 2012. Diet White Out eventually lost as it narrowly missed being placed in the finals, coming in 3rd place. Much like the DEWmocracy promotion in voting style, in October 2010, a campaign called FanDEWmonium was announced, that has eight Diet exclusive Dew flavors such as Diet Supernova, Diet Voltage, Diet White Out, Diet Flare, Diet Typhoon, Diet Ultra Violet, Diet Crave, Diet Distortion to compete for a chance to become a permanent flavor. (2010) FanDEWmonium Main article: FanDEWmonium As a result of this, White Out is currently only available in 20 ounce bottles. As of July 2022, most of these flavors howbeit are produced sporadically along the Midwest region from independent Pepsi bottlers. In early 2019, White Out, along with many other underperforming flavors (namely Real Sugar, Diet Code Red, Citrus Cherry, Pitch Black, Caffeine-Free Mountain Dew, and Caffeine-Free Diet Mountain Dew), was pulled from shelves in most regions. White Out was officially re-released in stores on October 4th of that year. Voting ended in June, and White Out had won 44% of the votes, Typhoon had 40%, and Distortion had 16%. Drinkers were able to try all three flavors and vote on which they preferred for their favorite.

White Out, alongside its competitors, Typhoon and Distortion, was officially released on April 19th, 2010, over the summer of 2010 to compete for a chance to become a permanent flavor. Designs then were submitted from artistic fans. Out of seven flavors, with the help of Dew Labs members, only three finalists were chosen that is White Out (a white Smooth Citrus flavor), Typhoon (a red-orange Tropical Punch flavor) and Distortion (a green Lime flavor). (2010) DEWmocracy II: Collective Intelligence Main article: DEWmocracy II In 2009, the second DEWmocracy campaign began with a tour to 17 cities in the United States, where people living in these cities were given a chance to taste many new flavors of Mountain Dew.Īt the same time, Dew Labs members were sent a case to taste test seven distantly unique flavors to suggest their reviews on which they prefer out of the seven. Its tagline is 'Smooth Citrus Flavor DEW with Other Natural Flavors' in the United States, while its diet version's tagline was 'Smooth Citrus Diet Dew with Other Natural Flavors.' In Oceania, its catchphrase is ' DEW with a Blast of Lemon Flavour.' History (2009) Taste testing release In Japan, it is a Cool Citrus flavor, while in New Zealand, it is a Lemon flavor. In Canada, it sports the same flavor following the American flavor of White Out. White Out is a Smooth Citrus ( Yuzu Lemongrass) flavor of Mountain Dew, and its name implies having a white look.ĭuring the initial DEWmocracy campaign, fans of the competing flavors referred to White Out as 'Sprite Out,' mocking its flavor profile as very similar to Sprite. 2.2 (2010) DEWmocracy II: Collective Intelligence.

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